COMPANY

THE STRENGTH OF A BUSINESS INTUITION AND THE PASSION FOR A FAMILIAR SECTOR

It was Spring of 2004 when Alano Galligani decided to take advantage of his expertise, over twenty years long then, in the goldsmith's field to create a new brand, immediately recognizable for its original manufacture and sophisticated design. Besides steel jewellery, of which the market was already saturated, Mr. Galligani brought to Italy a new builder system for silver bracelets, patenting the idea. He started with a few hundred beads reproducing, with attention to quality and design, those elements part of the collective imagination, to be inserted on a chain and closed by stoppers. The idea sold. In a short time the beads started growing both in subject and type of materials, attracting both national and international success. Today Tedora is strengthening its presence on the Italian market, consolidating it on European ones such as Holland and expanding in countries such as England, France, Spain, Arab Emirates, America and Australia. Another strength of this company from Tuscany is the attention to image and communication, as from the beginning it has invested in the creation of a coordinated and structured communication strategy as well as in annual PR campaigns published on the main women's and sector's magazines. Today, after only a few years from its start-up, the company keeps developing, owing to an offer which on the one side can deliver consistent quality and production "made in Tuscany" standards, and on the other to a deep sensitivity for design and product innovation.